A new series released in time for the rainy season.
To bring out the best in this weather, we created a short rain-themed animated video.
Rain pours down on the screen, making it more than just a promotional video; it conveys the "swaying and sound of a rainy day" and "the comfort of gently soothing the blues of the rainy season."
By linking the real-life experience of the rainy season with the video experience, it becomes memorable and the brand image is naturally imprinted in people's minds.
This digital strategy aims to create that impression.
It is a mechanism that connects empathy to the next action.
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