For the opening of the brand's new store, our goal was to overcome language barriers through a release aimed at both domestic and international audiences, intuitively conveying the brand's worldview, and to have customers who visited the store experience a sense of excitement and thrill through the digital signage images displayed inside the store.
With this goal in mind, we designed and produced the video.
The brand's iconic logo and animation involving characters are linked to background music, creating a composition that leaves a strong impression both visually and aurally.
Our aim was to create digital creativity that would make that moment in the store an unforgettable experience of encountering the brand.
English 
Japanese