The band series was made into a short animation for social media as a Christmas greeting, simultaneously conveying a sense of seasonal excitement and the brand's worldview to viewers.
Because Christmas is such a special time of year, we want people to feel the brand's story through everyday touch points such as social media.
With this goal in mind, the creative project is layered with playfulness and visual impact.
During events, a multifaceted approach is more effective. By combining real-life store experiences, digital video, and social media greetings, the strategy is to expand the brand's presence from "those who feel it" to "those who take action."
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